Hi, I'm Grace Coelho.
PhD | User Researcher & Behaviour Design Specialist
I combine qualitative research with behavioral thinking to understand why users make decisions — and what influences action.
UX Research + Behavioral Design
Turn uncertainty into behavioral clarity and remove the drop-off triggers from your flow.
Users don't convert. Features don't perform. Teams move fast — but decisions are still based on assumptions.
Sometimes users understand what to do. They just don't feel ready to act.
In 1–2 weeks, I help teams uncover:
Identify the exact moments in the journey where users pause, reconsider, or lose momentum.
Understand the behavioral and cognitive barriers that prevent users from completing key actions.
Diagnose the friction points that erode confidence and reduce willingness to engage.
Prioritized, actionable recommendations your team can implement immediately.
No long reports. Only clear, actionable insights.
Quick alignment on product goals, friction points and business priorities.
Methods may include:
Clear diagnosis + practical actions your team can implement.
Founders launching or growing products
Product teams
Startups after MVP
Teams improving onboarding, activation or conversion
"Users understand the product… but still don't move."
I've worked with international teams across diverse sectors, helping them reduce uncertainty and make better product decisions.
Global research experience across Asia, Europe, South & North America.
PhD | User Researcher & Behaviour Design Specialist
I combine qualitative research with behavioral thinking to understand why users make decisions — and what influences action.
Let's understand why.